Based out of Midland, Michigan, Midland Burger Company is a purveyor of fine burgers from the esteemed Chef Jim Welch.
specializing in excellent, locally sourced gourmet burgers and poutine from a mobile food truck. We know where our food comes from because we know who grew, baked or raised it. we buy our all grass fed beef from jnelson farms of midland, and hand cut our fries, so they're always fresh and never frozen. Because we want to bring you the best products from local merchants, we sell Michigan's own Faygo pop and made right potato chips.
Recognizing that people have many different dietary needs and preferences we occasionally offer gluten free buns as well as veggie burgers.
Be sure to visit our facebook pAGE FOR THE DAYS OFFERINGS, as our menu is always changing.
It's cold outside. A little too cold. After 8 months on the road it's time to put the truck away. After all, we need to get working on the new restaurant. Keep an eye out for upcoming giveaways on facebook and opening day updates. And remember, the truck will be back before you know it.
Bring gourmet burgers to your next event! Whether you are hosting a graduation party, birthday party, wedding shower, reception, or just want to have a great get together, being the host with the most has never been easier!
What will we serve?
You can make a selection from a list of burgers, or leave the decisions to us. Not looking for burgers? Maybe you prefer Michigan's Best Fries? We can do that! Let us know what you and your guests will be craving and we will help you put together the perfect menu.
But, how much will it cost?
We have a private event fee of $250, and a minimum order of $500. The rest is up to you!
Midland Burger Co. food truck to dish out unique burgers, poutine
Chris Aldridge, email@example.com
Updated 2:19 pm, Friday, February 10, 2017
MIdland BUrger Company
Truffle duxelles, pickled carrots, marinated cabbage — that’s right, a burger-serving food truck is coming to town.
Chef Jim Welch and his wife, Ashley, are crafting plans for Midland Burger Co. They plan to set up in late March or April at the Farmers Market and in the downtown area, and possibly at Midland High School during lunch.
“We’re willing to be where people are interested in having us,” Ashley said.
$9 burgers on the menu so far include:
• “Truffle Duxelle Burger”: truffle duxelles, greens, mushrooms, shallots
• “Cabbage Patch”: marinated cabbage and garlic aioli
• “‘Merica”: lettuce, pickle, ketchup, mustard, American slice
• “Pork Belly” (“A burger so unique, we had to give it it’s own dedicated space.”): pickled carrot, orange Dijon, arugula
• “Veggie Burger”: lentils, rolled oats, chimichurri
The 7-ounce burgers come with a side of hand-cut French fries. The duo says the burgers are made with meat ground daily. They plan to always have a vegetarian and basic American burger, while rotating three to four other creations and featuring one every week.
“Every day he makes me a burger and asks me what I think about it,” Ashley said of Jim. “I like the Cabbage Patch, that’s been my favorite since day one. I love the crunch.”
They’re working with different farms and vendors in the area to locally source toppings as often as possible. The buns, with a gluten-free option, are sourced from a local bakery, Ashley said.
The food truck also plans to serve four varieties of poutine, a popular Canadian comfort dish typically consisting of French fries, cheese curds and gravy. Two already on the menu are: “Brisket Poutine”: red-eye gravy, cheddar curds ($6); and “Bahn Mi Poutine”: pickled carrot, radish, jalapeno, sriracha ($6).
“We’re trying to bring things we know we enjoy,” Ashley said.
Another rarity on the menu: Faygo. The Welches plan to serve the Michigan brand’s “Rock & Rye,” “Moon Mist” and its diet counterpart, along with orange, cream soda and regular and diet colas.
There are also two salad items on the initial menu, including the “Buckwheat,” which blends a spring mix with apple, avocado, sweet lemon vinaigrette, pepitas and dried Michigan cherries. A morning menu is planned for early birds at the Farmers Market, including breakfast sandwiches, fruit cups and yogurt. At the business website — www.MidlandBurgerCompany.com — patrons will have the option to order and pay online.
The Welches plan to start Midland Burger Co. on their own, with Jim handling the grill and Ashley handling customer service. While writing the business plan, Ashley said they did a lot of research on food trucks.
“The key demographic seems to be the 25 to 45 age group,” Ashley said, noting younger and working individuals tend to be interested. “There aren’t that many food trucks in Midland. We think it’s kind of a fun idea.”
She said they’d like to serve 100 burgers a day at the start.
Jim Welch had been a chef at Whine since it opened in January 2012. He was named best chef in the Midland Daily News’ Readers’ Choice Awards in 2015 and 2016. He also gained an accolade from Great Lakes Bay Magazine, which named him among the “Greatest of the Lakes Bay 2016.”
He decided he wanted to do his own thing, and a food truck “would probably be the easiest way to start out,” due to low overhead and a flexible location, Ashley said.
“We’re just trying to get out there and bring a good burger to Midland,” Ashley said. “You can get regular burgers, you can get frozen burgers, but you can’t really get a fresh burger that’s out of the normal.”
Jim said he is excited to bring fresh, local options to people.
“We have a lot of freedom for creativity,” Welch told the Daily News in 2015 at Whine. “We get to play around with things and come up with things that are different from everywhere else.”
From the look of the new Midland Burger Co. menu, Welch is still a kid in the sandbox on a summer afternoon.
Jim, 36, and Ashley, 33, a Realtor, live in Midland with 4-year-old and 8-year-old sons. Visit www.MidlandBurgerCompany.com for more information.
Updated July 13, 2017
Posted July 12, 2017
STORY BY AMY SHERMAN AND JOHN GONZALEZ
For the first time, a food truck is our pick for Michigan's Best
We got to try incredible fries at every type of place imaginable.
We visited fast food-style joints, walk-up windows, strip malls, white tablecloth, breweries, institutions that have been around for years and places that have only been open a few months. We even had fries from a food truck.
And we couldn't believe how awesome these fries are. Not only has Midland Burger Company only been open for two months, they are making their award winning fries out of a TRUCK.
Hand cut makes the cut
The fries that stuck out were the ones that were hand cut, in house. While purchased, frozen fries can be incredibly tasty, and certainly might be the only option for some places due to size, storage and labor, we wanted to celebrate the chefs and restaurants who are making the effort to go all in with their fries, like Midland Burger Company is every day.
These are places that have worked out their methods through test after test. Midland Burger Company tested recipes for months before they opened. They offer hand cut products, that go through a multi-step cooking process, fried fresh every day, for the very best results. This is not easy, fast or always cost efficient. But that attention to detail does create the very best fries to enjoy in Michigan.
Base fries are awesome, toppings put MBC over the edge
When a place renames itself “Midland Fry Company” every Friday, because they only serve fries all day, you know they take their French fries seriously.
Owners Jim and Ashley Welch just opened their mobile food truck two months ago, and they’ve been having a great season so far.
They move around the Midland region on a regular schedule (check out their Facebook page to see where they are), offering both burgers, fries, loaded fries, as well as homemade dips and sauces.
The fries here are practically perfect in every way, with lovely caramelization, excellent crispiness and a secret house seasoning.
Great on their own or with one of the truck-made dips, such as balsamic ketchup, garlic aioli, or a kicking pineapple Caribbean ketchup. Or get them loaded and bring a friend to share these huge baskets of goodness.
Midland Burger Company has only been open for two months.. Owner/Chef Jim Welch previously worked at Whine in Midland. His wife, Ashley, still works as a real estate agent when she's not running the front of the truck.
This is a labor of love, and both Jim and Ashley love it.
If you go:
We absolutely loved MBC, and their fresh, delicious fries. Perfect on their own, they are only enhanced with all of the incredible toppings they serve. Even thought they have only been open for a few months, the quality and consistency at Midland Burger Company make them Michigan's Best French Fry.
Updated July 21, 2017
Posted July 21, 2017
BY AMY SHERMAN | firstname.lastname@example.org
Yes, we ate a lot of fries on our search for Michigan's Best French fries. And while we loved them plain, we especially loved some of the creative toppings we saw being put to use on top of fantastic fries. One of the dishes that is on the rise in Michigan is the Canadian favorite, poutine.
Poutine originated in the Quebec region of Canada, but is now almost considered their national dish. Since we share 721 miles of border with our friends to the North, it was just a matter of time before poutine's popularity caught on here in Michigan.
Traditionally, poutine consists of French fries, cheese curds, and a light brown gravy. We came across this version, but also several others that were enhanced with everything from pulled pork, brisket, fried cheese curds, and even pierogies.
If you haven't had poutine yet, get out for a visit and a taste soon. It's a rib sticking meal, full of flavor, that is pretty fantastic. Give a salute to our neighbors to the North for coming up with this awesomeness, once tasted, poutine creates quite a craving.
#2-Midland Burger Company, various locations
Our pick for Michigan's Best French fries, Midland Burger Company is the first food truck to be a winner. We loved everything about their fries here. Hand cut, soaked, double fried, then with just the right amount of secret homemade fry seasoning, these are the perfect fries. We were totally in love the minute we tried them.
Then we tried their brisket poutine and fell in love all over again. Brisket braised in a red wine gravy, for a richness that can't compare, and cheese curds so fresh they squeak on top. Incredible flavor, huge portion, and only $9.